How can a Marketing Copywriter Help Your Business Grow
Whichever industry you operate in, having a marketing department will go a long way toward helping your business grow. Whether creating new marketing materials or drafting blog posts, having the right people on your team is essential.
But why not just hire a general writer to help with all of this? Unfortunately, that won't be enough. It would help if you had someone who has good knowledge of marketing and is an expert in sales copywriting.
A Marketing Copywriter will thoroughly understand what makes certain products sell better than others and can tailor their writing accordingly.
Even if you don't work directly with customers daily, they are still essential to any business that sells products or services.
Who is a Marketing Copywriter?
A marketing copywriter is someone who specializes in writing marketing content. Copywriting is a particular skill set that requires someone to understand marketing, the audience, and the product or services. They are responsible for writing sales letters, ad copy, product descriptions, and even blog posts.
Copywriters often work closely with marketing managers or executives. In some cases, they act as a sort of hybrid, doing both creative and marketing elements, such as researching keywords. Of course, marketers are also often responsible for other tasks, such as creating brochures, infographics, and other promotional materials. But when it comes to writing, they are rarely skilled enough to do it well.
A marketing copywriter will be skilled in everything from crafting the perfect headline to optimizing your SEO. They will also be able to create authentic and engaging content that will grab your readers' attention and skyrocket your conversion.
Why Should You Hire a Marketing Copywriter?
If you run a business, marketing undoubtedly plays an important role for you. However, even if you're an expert marketer, writing engaging and effective marketing materials might not be your strong suit.
The majority of business owners recognize that their marketing efforts are falling short. The biggest reason is that they don't have the right team members. Writing is essential to marketing, but not everyone is skilled enough to do it correctly. It would help if you had an experienced copywriter on your side.
It is a must for B2B companies that need to create marketing materials for other businesses.
3 Key Benefits of Having a Marketing Copywriter on Your Team
Writing Engaging and Effective Blog Posts
Content Marketing through Blogging is a great way to establish trust and authority in your field. It's also a great way to drive organic search traffic to your site and generate leads.
However, this is not very easy as you think. It takes skill to write a blog post that will capture your reader's attention and get them to take action. A marketing copywriter will know how to bring your business to life through their words.
Writing Effective Sales Letters and Sales Emails
Sales letters and emails are essential whether you sell your products online or in person. They aim to grab your reader's attention and convince them to buy. Unfortunately, this is not something that every writer can do well. Because salespeople use sales letters in a sales funnel sequence of automated emails. A good marketing copywriter who can work closely with you and understand how your audience will behave is a gem in your team.
Creating Informative and Compelling Product Descriptions
Anyone who sells online knows how vital product descriptions are. Your marketing copywriter can ensure your product descriptions are engaging and convincing, grabbing the attention of your potential buyers. They will include all the necessary information and use the right tone, making readers more likely to purchase your products.
How to find the right copywriter for your business
Before hiring a copywriter, you must know what you want to achieve. For this purpose, you might consider educating yourself with the copywriting technique a little so that you can at least differentiate a lousy copy from a good one.
Watching some tutorial videos, reading good articles, or even taking a short course on copywriting is a good idea. In addition, you will find many great courses on online learning platforms like udemy.com or Skillshare.com.
After that now, it's time to find your ideal Marketing Copywriter. Again, you can search for many places depending on your business's goal and budget. You can easily find copywriters of different rates and skills on freelancer hiring platforms like fiverr.com or upwork.com.
Here are some tips to shortlist copywriters. First, head on to fiverr.com. You will find many fake profiles on Fiverr with a fancy model lookalike profile photo, don't judge a book by its cover. Look for quality and results. Please don't choose the cheapest service; look for Fiverr Pro Verified gigs, as they will usually deliver quality work.
Copywriter Search Checklist :
- Your copywriter should have experience in your industry and write converting content for similar businesses. If they don't, there's a good chance they won't be able to do the job for your brand effectively.
- They should present their portfolio of work and give you references.
- See how many jobs they have done.
- They should be available to answer questions and provide revisions on an ongoing basis.
- They should be able to deliver the final product on time.
- Their work should be justifiable for the cost. We need to find the optimum price point between value and worth.
2 Reasons You Shouldn’t Hire a Marketing Copywriter
- You’re an Inexperienced Marketer -
Suppose you don't have enough experience or skills to manage the marketing campaign. In that case, hiring a Marketing Agency rather than a copywriter is a good idea.
Hiring a marketing Agency can be helpful as they can work with you to develop a marketing strategy, create compelling content, and write effective sales materials.
- You Don't Have the Budget -
Marketing agencies are not cheap, and hiring a copywriter can be expensive too. But it's an investment that can help your business grow. Unfortunately, not all companies have the budget to hire one.
If this is the case for your company, don't despair. You can always use AI (Artificial Intelligence) powered copywriter software. These are not quite there yet, not like a real experienced marketing copywriter but not useless.
AI copywriters can be very useful. If used correctly in conjunction with other writing and SEO tools like grammarly.com, semrush.com, or ahref.com and with a bit of effort, you can pull off good copies that will boost your sales.
Our 3 most favorite AI copywriters
Below are our 3 most favorite AI copywriting software -
Jasper AI Writer
Rytr AI Writer
WriteSonic AI Writer
Bottom Line
A marketing copywriter is an essential part of any business. They can help you create engaging blog posts, sales letters, and product descriptions, ultimately leading to more leads and sales. So why not give it a try?
Hire someone today for your marketing campaign on fiverr.com or upwork.com
